Project Description

Food Truck Concept

The Gingerbread Man was a chance to stretch my creative muscles by building a fun little idea into a conceptual brand.

This food truck’s identity is themed around the titular gingery treat; food packaging and truck alike would be decorated with stylized ‘icing’ trim and warm sugary colors. Autumn and the holiday season would be ideal timing for the truck to run.

In reference to the popular fairy-tale cookie, the cheeky Gingerbread Man mascot teases potential customers to try to catch him.